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Videoton FC – Redefining Fan Engagement

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[Project]

Videoton FC – A benchmark digital platform for Hungarian football, connecting fans, matches, and club history in one seamless experience.Videoton FC – Redefining Fan Engagement

The project

Videoton FC, one of Hungary’s most prestigious football clubs, commissioned a complete redevelopment of their fan and news portal. The goal was to create a benchmark digital platform for Hungarian football clubs, combining the club’s extensive communications with new interactive features. The project required careful scope management as fan involvement continually expanded the desired functionalities, from matchday updates to e-commerce and historical archives.

The platform

The newly developed platform serves as a comprehensive fan engagement hub. It enables real-time communication before, during, and after matches, including a live match commentary feed and integrated streaming solution. Fans can organize transport, manage ticketing, and access the club’s e-commerce offerings directly through the platform. Additionally, the system is connected to the Hungarian Football Federation (MLSZ) database, allowing the creation of the “Vidipedia,” where fans can explore decades of club results and history.

By unifying matchday communication, e-commerce, and historical data in a single platform, Videoton FC has strengthened fan loyalty, enhanced operational efficiency, and positioned itself as a digital leader among Hungarian football clubs. The platform sets a new benchmark for fan engagement and serves as a scalable foundation for future digital initiatives.

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